Press releases

E-learning community celebrates reunion at LEARNTEC 2022

From 31 May to 2 June 2022, around 11,000 education experts came together at the Messe Karlsruhe to gather information and exchange ideas on future-oriented products and services for everyday learning from more than 370 exhibitors from 19 countries. The visitors gave top marks for the diverse range of products and services at LEARNTEC. This underlines the position of LEARNTEC as the most important event for the digital education industry.

"Digitalisation is the motor for a modern learning and working world. The digital education industry meets at LEARNTEC to take a joint look at the future of education and to network with each other. As the organiser of LEARNTEC, Messe Karlsruhe is making a sustainable contribution to Karlsruhe as a digital location. It thus creates a basis for promoting the UN sustainability strategy for high-quality education," says Britta Wirtz, Managing Director of Messe Karlsruhe.

LEARNTEC enables trade visitors to network for a long time to come

The desire for personal professional exchange and networking after two years of pandemic was very great. Two thirds of the trade visitors travelled more than 300 kilometres from all over Germany and Europe to be at LEARNTEC. The focus for them was in particular the desire for inspiration for their everyday digital learning and working life, to get to know the innovations and industry trends as well as to cultivate contacts.

The need for live encounters and exchange is also confirmed by the exhibitors. "It's a wonderful feeling to finally experience LEARNTEC on site again," says Leo Marose, Managing Director at Stackfuel. "We have heard in the numerous conversations that more and more companies are thinking about promoting data skills. Many have realised in the last two years that more employees need digital technology skills." Andreas Kambach, Managing Director Area9 Lyceum added: "Our expectations were very reserved as to how LEARNTEC would turn out after the pandemic. The expectations have not only been met, but exceeded. We experience qualified visitors here and a strong interest in the topic of digital continuing education."

Oliver Plick, Head of the Competence Center Digital Learning Solutions at Haufe Akademie, also appreciates the high proportion of trade visitors: "The proportion of trade visitors was high and we also had a lot of visitors from our customers. It was very pleasing to see each other in person again. It was a real come together that was a lot of fun.

LEARNTEC in three exhibition halls for the first time

During LEARNTEC, the dm-arena advanced to become the largest digital classroom in Germany. Here alone 140 exhibitors presented their products and services for digital learning in schools. The three-day specialist forum school@LEARNTEC also found its place there and offered the opportunity for knowledge exchange, dialogue and best practice examples from everyday teaching. The participants were very satisfied with the quality of the school@LEARNTEC forum, 96 percent gave it top marks.

Exhibitors also benefit from the bundling of offerings. Regina Meyer-Arlt, Head of Corporate Communications at the Westermann Group says: "The new additional hall has provided us with an exciting presentation forum. Together with our partner publishers, we were able to present our new joint project in this attractive setting and are pleased that it met with broad acceptance among visitors. It was nice to finally experience again what a trade fair is all about: personal conversations, surprising encounters, inspiring events." And Christoph Pienkoß, Managing Director of Verband Bildungsmedien e. V., adds: "LEARNTEC 2022 has brought the digital education industry together and thus promoted the all-important dialogue about the future of education in Germany. We are highly satisfied with the three days of the fair. LEARNTEC was a great success for us."

With the bundling of the offers for digital schools, more space was also created for the Corporate Learning area in the two previous exhibition halls. The conclusion there was also positive. Jonathan Schröttle, Sales Manager at GoodHabitz: "In my opinion, LEARNTEC 2022 was even better than the years before. This has mainly to do with the new concept, as this year the focus on schools has been moved to the third hall. The target groups can thus be better divided up. Here in Hall 1, on all three days we met the visitors who are interested in the online trainings of GoodHabitz and who correspond to our target group. This definitely had a positive impact on the quality of the conversations as well as the quality of new contacts."

International top-class experts show digital learning trends

The accompanying specialist convention, which took place this year under the motto "New Work - New Learning", was very well received. "We are pleased that the programme was so well received by the congress visitors and that the quality of the speakers was particularly appreciated," summed up Sünne Eichler, Jane Hart and Prof. Dr. Peter A. Henning from the LEARNTEC convention committee. The congress participants particularly praised the linking of the topics in the congress with the offerings at the trade fair. The satisfaction of the participants is also reflected in the increased recommendation rate: more than 92 percent of the participants would like to come back next year and recommend the LEARNTEC Convention to their colleagues.

Focus on innovative ideas, new work and the future of learning

The numerous forums and special shows at the trade fair, which depicted the various aspects of a modern learning and working world, were particularly popular with visitors to LEARNTEC again this year. The Future Lab, which took place at LEARNTEC for the second time this year, was particularly well attended: Using livecloning, visitors could, for example, have an avatar created here, which could be projected onto a holodeck using augmented reality, shared on social media or sent to friends and colleagues. There was also a lot on offer at the new special New Work area. Among other things, visitors were able to use Lego bricks to create their own idea of "New Work - New Learning". Jan Foelsing, New Learning expert, sums up: "I found it very nice to physically meet old acquaintances and new faces here again. Despite the pandemic, a positive signal: people want to go to trade fairs, they want to inform themselves and exchange ideas."

The topic of New Work will be further explored at the 30th LEARNTEC. René Naumann, Project Manager of LEARNTEC sums up at the conclusion of the 2022 trade fair: "Already today, more than 80 percent of the available space for the anniversary edition in 2023 has been booked bindingly. Welcome to LEARNTEC 2023 - from 23 to 25 May 2023."

LEARNTEC 2022 presents the digital future of the modern learning and working world

In a fortnight, the time will come: From 31 May to 2 June 2022, the digital education industry will once again meet at LEARNTEC - Europe's largest event for digital education in schools, universities and the workplace - on site at Messe Karlsruhe. For the first time, more than 370 exhibitors from 19 countries will present their forward-looking products and services for everyday learning in three exhibition halls. The accompanying convention will take a look at the topics of New Work and New Learning and link them to the exhibitor programme at the trade fair. Special shows such as the LEARNTEC Future Lab or the new special show New Work allow visitors to experience the digital future of the modern learning and working world. Accompanying specialist forums on topics such as augmented and virtual reality, digital universities and schools enable personal exchange and knowledge transfer.

"Finally live again! After two years, the anticipation for LEARNTEC - Europe's #1 in digital learning - is great," says René Naumann, LEARNTEC senior project manager. "We are delighted to offer LEARNTEC as a unique platform for the e-learning community to once again engage in the all-important face-to-face exchange and experience the digital future of the learning and working world together live."

A dedicated exhibition hall for the digital school of the future

On all three days of the trade fair, in the dm-arena alone, more than 140 exhibitors will present their products and services for digital learning in schools to visitors. The three-day specialist forum school@LEARNTEC will also once again find its place at the trade fair and offer the opportunity for many interesting discussions. In lectures and discussion rounds with top-class speakers, all slots on learning platforms and cloud solutions, teaching with digital media and the Digitalpakt Schule (Digital Pact for Schools) will be under the major overarching theme of "Education in a Culture of Digitality". On the second day of the trade fair (01 June 2022), the Baden-Wurttemberg Association of Cities and Towns will come together at LEARNTEC for its specialist conference "Building Blocks for the Digital School of the Future" to take a look at the digitalisation of schools. On the third day of the trade fair (02 June 2022), the Media Competence Day of the Stadtmedienzentrum Karlsruhe will also take place as part of LEARNTEC.

LEARNTEC Convention: New Work – New Learning

The LEARNTEC Convention 2022 is dedicated to the digitalisation of the learning and working world. Over the three days of the event, more than 100 speakers from business and science will present current trends in digital education in parallel sessions, introduce concrete methods and provide impetus and ideas for the future. This year's topics include Learning Eco Systems, Agility in Continuing Education, Learning Culture and Change Management as well as Artificial Intelligence (AI) in Education, Adaptive Learning Environments and Learning Experiences.

A special highlight in 2022 will once again be the exclusive keynotes. The congress will be opened by Dr Stefan Brink, State Commissioner for Data Protection and Freedom of Information Baden-Württemberg. Dirk Röhrborn, member of the Bitkom e.V. executive committee and co-founder of Communardo Software GmbH, will also speak to the participants on site. He will address disruptive digitalisation through blockchain or AI and look at how companies and the workforce can be prepared for it. On the last day of the congress, neuroscientist Dr Julia Christensen will show how tomorrow's digital future can be made fit with yesterday's analogue habits.

Experience digital university

Students are increasingly interested in digital learning content being available. This also requires new thinking and innovative digitisation strategies at universities. With university@LEARNTEC, LEARNTEC is offering a platform for the digitalisation of university teaching for the fifth time. On the first day of the trade fair (31 May 2022), the conference "Digital University" will take place. University management and IT managers can find out how other institutions are mastering the digital transformation and network with each other. Scientifically sound expert presentations will provide exciting impulses for the strategic orientation of different universities. On the second day of the fair (01 June 2022), there will be a full-day lecture programme at the trade fair in the industry forum. Selected best-practice examples will be presented here.

Explore, Play, Grow: Technologies of the future become a live experience

In the LEARNTEC Future Lab, visitors can experience what the digital future looks like and try out the latest technologies live, true to the motto "Explore, Play, Grow". Future scenarios of learning are presented in hybrid intermediate worlds. Visitors interact with augmented projections and talking posters. The highlight is the "Magic Box" - where you can have your own avatar created at the touch of a button.

New: Special show NEW WORK - NEW LEARNING

In the last few years, the LEARNTEC Convention has dealt intensively with the topic of "New Work - New Learning". A special show at the trade fair is now intended to lend even more weight to the topic. There visitors will be able to design their idea of "New Work - New Learning" with the help of Lego bricks, among other things. Industry experts will give 15-minute impulse lectures on the topics that concern the New Work community. Afterwards, participants can share their own experiences with the speakers and other participants. Exhibitors will also present their products for a modern working environment, such as innovative room furniture.

Immerse yourself in virtual worlds

In 2022, LEARNTEC will once again be dedicated to virtual realities. In the AR/VR Area, exhibitors will present their latest technologies. Here, too, the focus is on the visitors' own experience. Visitors will be able to try out the new learning methods in the areas for themselves. A varied programme of lectures will run in parallel on all three days.

Young professionals from the industry show innovative educational solutions

Innovative ideas are important growth drivers, also in the education sector. That's why LEARNTEC 2022 will once again provide special support for young talent in the industry: In the Start-up Area and the accompanying Forum, 25 young entrepreneurs will present their future-oriented new developments and innovative ideas for digital learning. They will have the opportunity to present their approaches to the trade audience. With the SME Forum, LEARNTEC also offers a platform for small and medium-sized companies that want to exchange ideas or get involved in e-learning.

Platform for industry awards

LEARNTEC will again provide the framework for award ceremonies in 2022. The eLearning Award 2022 of the eLearning Journal will be presented on the first day of the trade fair (31 May 2022). On the second day of the fair (01 June 2022), creative ideas and forward-looking projects for digital education will be honoured within the framework of the delina Innovation Award. The nominated projects range from creative games with artificial intelligence for primary school pupils to virtual emergency rooms, digital trainee platforms and the teaching of agile corporate culture. On the third and last day of the fair (02 June 2022), the study prize Education. Digital. Vernetzt (Education. Digital. Networked) of the Federal Association of Distance Learning Providers will be awarded to successful graduates whose circumstances and goals are typical of the majority of the more than 400,000 distance learners each year.

New date for LEARNTEC 2022

Due to the dynamic pandemic with the new virus variant Omikron and possible intensifications that could also affect the trade fair and congress industry, Messe Karlsruhe, together with exhibitors, advisory boards and partners, has decided to reschedule LEARNTEC - Europe's largest event for digital education in schools, universities and the workplace - with foresight. The trade fair and the accompanying convention will now take place from 31 May to 2 June 2022 at Messe Karlsruhe.

"Trade fairs like LEARNTEC thrive on personal exchange and networking. The last few months have shown that trade fairs with around 200,000 visitors in Karlsruhe alone are not pandemic drivers," explains Britta Wirtz, Managing Director of Messe Karlsruhe. "However, what was still considered realistic a month ago and was very well received by our community has now turned out to be increasingly uncertain due to the sharp rise in the number of cases in recent days, the new virus variant and the announcement of renewed lockdowns. We are now accommodating our industry's request for a postponement."

LEARNTEC was originally scheduled to take place at Messe Karlsruhe from 1 to 3 February 2022.

New Work – New Learning

After a break due to the pandemic and several LEARNTEC online events, the e-learning industry will meet again on site at the Karlsruhe trade fair center from 1 to 3 February 2022 for personal networking and knowledge transfer. At LEARNTEC - Europe's largest event for digital education at school, university and work - national and international exhibitors will present the latest technologies for digital learning and work. The accompanying convention offers a glimpse into the future of the digital education market and links this with the range of exhibitors at the trade fair.

"Digitalisation is changing our everyday learning and working lives, and this has become even clearer to us in recent months. The importance of new innovative technologies and digital skills is increasing. With the congress of the 29th LEARNTEC, we would like to take a look at the working world of the future and the change in the learning culture," say Sünne Eichler, Prof. Dr. Peter A. Henning and Jane Hart from the LEARNTEC Convention Committee. "The convention will finally take place again in 2022 in presence, because we deliberately want to focus on what makes the LEARNTEC Congress so special: The personal professional exchange on site between speakers and participants as well as among each other and the many spontaneous meetings with their unique networking character".

Over the three days of the event, more than 120 speakers from business and academia will present current trends in digital education in around 60 parallel sessions, introduce concrete methods and provide impetus and ideas for the future. This year's topics include Learning Eco Systems, Agility in Continuing Education, Learning Culture and Change Management as well as Artificial Intelligence (AI) in Education, Adaptive Learning Environments and Learning Experiences.

Top-class speakers complete the convention programme

A special highlight of the LEARNTEC Convention in 2022 will once again be the exclusive keynotes. Dr. Stefan Brink, State Commissioner for Data Protection and Information Security of Baden-Württemberg, will give the opening keynote on the first day of the convention.

"Social robots are spreading into the home, education, health and public spaces. They want to be our colleagues, friends and partners. Some of them recognise our emotions and show empathy and emotions themselves without really having them," says Prof. Dr. Oliver Bendel. Which promises social robots make and which they keep will be the topic of his keynote. In it, he will address both the technical foundations and the ethical challenges.

Dirk Röhrborn, Member of the Executive Committee Bitkom e.V. and Co-Founder of Communardo Software GmbH will open the second day of the convention on the topic of disruptive digitalisation through blockchain, AI & Co. "Digitalisation is changing our working world from the ground up - and companies must react to this. It is already apparent: 7 out of 10 companies are making their employees fit for the digital working world. However, in order to help SMEs with this transformation, we must facilitate access to funding measures for SMEs and support them in taking advantage of digital training opportunities. This is how we can succeed in securing employability and attracting new skilled workers!"

Prof. Dr. Michael Leyer from the University of Rostock begins the third and final day of the convention on the topic of people's imagination and innovative power in times of Corona: "Many companies are striving for digital transformation, but it is often slow. This is because digital transformation cannot be imposed from above, but rather the employees of companies must develop and implement digital process innovations across the board. Employees must therefore be empowered and motivated to think ahead, but this has declined, especially in the Covid 19 era. The keynote will show what companies can learn from that time and how they can support their employees to think further."

On the third day of the convention, neuroscientist Dr Julia Christensen will show how the digital future of tomorrow can be made fit with analogue habits of yesterday: "Out of habit, we sink down on the sofa or turn on the TV. But how do we fill this time meaningfully so that it motivates us and moves us forward? Habits are programmes in our brain that run automatically. Only if we understand them do we have a chance of reprogramming them in a positive way. Habits always have three parts: Stimulus > Behaviour > Pleasure. We need to learn to recognise all three parts to change a habit. This will motivate us, move us forward and even give us pleasure, because without pleasure nothing works in the brain."

Convention tickets very limited this year

With a sophisticated hygiene and safety concept, which was designed in coordination with the local health authorities and in accordance with the Corona Ordinance of the State of Baden-Württemberg in force at the time of the event, Messe Karlsruhe will ensure a safe LEARNTEC. For this reason, participation in the convention is severely limited this year to 350 participants per event day; tickets will be available online at

LEARNTEC xChange offered virtual learning experience
More than 7,600 participants informed themselves virtually about the trends in digital learning and working in almost 250 lectures and discussion forums in six parallel livestreams. (credit: Photo: adobe stock | Montage: Messe Karlsruhe)

LEARNTEC - Europe's largest event for digital education - held a second edition of its free online event LEARNTEC xChange from 22 to 24 June 2021 as an additional community platform for the trade fair that did not take place this year due to the pandemic. More than 7,600 participants informed themselves virtually about the trends in digital learning and working in almost 250 lectures and discussion forums in six parallel livestreams. Around 340 experts from the digital education sector spoke via video conference or live studio broadcast. In addition to hot topics from corporate learning, such as the development of future skills, learning with artificial intelligence (AI) or home office technologies, best practice examples from digital teaching were presented in the university section. A livestream was dedicated entirely to the digital transformation of schools. This year's Media Competence Day of the Stadtmedienzentrum Karlsruhe also took place here in a virtual setting on the third day of the event.

"The positive response and such lively participation in our online event LEARNTEC xChange has once again highlighted the great importance digital education has in our society. We are delighted that our diverse digital offering was so well received by the community and would like to thank all participants, speakers, participating companies and partners for filling our online platform with innovative ideas and life over the last three days," says René Naumann, Project Manager of LEARNTEC.

Industry experts met a professional audience eager for discussion

In more than 250 expert lectures and discussion forums, participants were able to learn about current education topics from around 340 speakers. Keynote speaker Edip Saliba, Head of Skilling for Business Customers at Microsoft Germany, received particularly high interest with his presentation on Learning Culture on the first day of the event. But the English-language lecture by Live Online Learning Specialist Jo Cook on the topic of Digital Body Language was also appreciated by the participants. Dr. Anita Stangl, 2nd Chairperson of the Bündnis für Bildung and speaker on the first day of the event summed up: "It was a highly concentrated, very successful event with highly competent discussion partners and a very informed and open-minded audience. Of course, a face-to-face event is nicer, but with this LEARNTEC the possibilities of hybrid and online events were shown. That makes me want to do more."

A livestream was dedicated entirely to the digital transformation of schools. (credit: Photo: adobe stock | Montage: Messe Karlsruhe)

Exhibitors presented latest products and educational solutions

More than 250 participating companies provided information about their products and services in their exhibitor profiles and made contact with interested customers via the platform. The participants were also able to get to grips with the digital education solutions and topics even more intensively in 160 exhibitor presentations. Exchange and networking with the companies was also offered by the 90 virtual roundtables. Here, the audience could network with each other in small groups of maximum 45 participants.

Isabelle Ulbrich, Head of Marketing & Communication at Swissteach AG, draws a positive conclusion: "As an exhibitor from the very beginning, we are at LEARNTEC every year. I think LEARNTEC xChange is a different, but still great alternative for everyone involved! With detailed participant lists and chat functions, it's easy to get into conversation with people. Since you have the opportunity to find out in advance about the interests of the other person, the conversations are - in my view - sometimes even more efficient and sustainable than usual. A great experience for us, even though we are already looking forward to next year and the opportunity to present our latest products and LMS functions live again." Julia Nölker, Marketing Manager at Universum Verlag, is also satisfied with her appearance at the online event: "A future-oriented trade fair platform with high-quality presentations in a pleasant environment - we always enjoy being there."

Interaction and participation

The virtual event platform offered numerous opportunities for interaction and participation. During the presentations, the audience could ask questions to the speakers or participate in surveys. Many speakers used the "Get Together" function (small open video conferences on any topic) to engage in personal and open exchange with their audience after the presentation. Participants were also able to network with each other via chat, video call and matchmaking. "The get-together rounds were always very exciting and inspiring, and presentation content could be further deepened. The participants I had the chance to meet were very open to exchanging ideas and talking, so I was able to meet many new and exciting people and make contacts," says Lars Thiele, technical editor at Poly-clip System. "The diversity of the participants is a big plus of LEARNTEC or LEARNTEC xChange. People from different fields of work, industries and professions broaden their own horizons and many great ideas and concepts can be coupled and developed."

Next LEARNTEC in February 2022 in Karlsruhe

The next LEARNTEC will take place as a presence trade fair with accompanying congress from 1 to 3 February 2022 at Messe Karlsruhe. "The feedback from our exhibitors, visitors and speakers on our online event LEARNTEC xChange has been consistently positive. Nevertheless, it was made clear to us once again that we all miss the unique trade fair experience on site, which enables more personal exchange and intuitive discovery of ideas and solutions," says project manager René Naumann. "We are therefore already very much looking forward to opening our Karlsruhe exhibition halls again in February 2022 for the 29th LEARNTEC."

LEARNTEC xChange inspires e-learning community

From 02 to 04 February 2021, LEARNTEC - Europe's largest event for digital education in schools, universities and the workplace - organised free webinars on all aspects of the digitalisation of the learning and working world with the online format LEARNTEC xChange. 5,756 registered participants and 96 speakers exchanged views on current developments in the education scene and networked with their industry colleagues on the online event platform.

"The positive response to our LEARNTEC xChange format is overwhelming. We are very pleased that we were able to offer the education industry a platform for interactive exchange of experiences and networking and that it was so well received by our community," says René Naumann, Project Manager of LEARNTEC. "We would like to thank all participants and speakers for their exciting input and look forward to seeing you again from 22 to 24 June at LEARNTEC, live at Messe Karlsruhe."

During the breaks between the individual presentations, participants could start a discussion in virtual rooms and, in line with the motto "Get Together", share their expertise with other education experts via video call. (Credit: Messe Karlsruhe/ Jürgen Rösner)

Special online experience thanks to get-together and matchmaking

For three days, topics such as user experience, workplace learning, smart learning and future skills as well as the digitalisation of universities and schools were on the agenda. Participants followed the twelve webinars via live stream on an event community platform. The focus was on interactive exchange between all participants. The community was able to ask the speakers questions via chat and participate in interactive surveys. The result: around 890 questions in the chat and more than 4,650 survey votes were counted. Participants also had the opportunity to take part in one of the 28 virtual roundtables of some LEARNTEC exhibitors. In the roundtables, which were limited by format to half an hour and 45 community members, they discussed digital education solutions with colleagues. The participants also received further information and contact details for individual consultation in the profiles of the LEARNTEC exhibitors.

During the breaks between the individual presentations, participants could start a discussion in virtual rooms and, in line with the motto "Get Together", share their expertise with other education experts via video call. "Especially this interactive exchange of expertise in small groups led to a unique online experience and was used intensively by our community," says René Naumann. "A total of 51 discussion rooms were opened where people actively discussed around topics such as collaborative learning, agile competence development, homeschooling or didactics in higher education teaching." Networking was also offered by the matchmaking function, which suggested industry colleagues with similar interests and with whom participants could network via chat and video call.

New contacts and bilateral exchange not only on the platform

On the second day of the event, digital expert Chris Böhler questioned current social and economic developments and the resulting learning trends in his presentation on Future Learning. "This experience made a lasting impression on me! Not only did the lecture go well, there were 1,500 participants in my session. In the get-together afterwards, another 65 came by, the many requests to speak were hard to cope with. Many great contact requests on LinkedIn and then great bilateral exchanges," Chris Böhler sums up. "There has never been such a response to any of my previous presentations. I don't think it was the content. Rather, the setting was perfect for it."

Dr Sirkka Freigang (Head of Smart Learning at Bosch.IO) had similar experiences. In her expert presentation, she took a look at Smart Learning Environments and answered the question of how technology ecosystems from the Internet of Things (IoT) and Artificial Intelligence (AI) will change learning in the future. "Over 1000 learning enthusiasts listened to me today in my talk on Smart Learning Environments. I had four theses on the future of learning in my luggage. I also presented my digital twin, Sirkka No. 2. In the Get Together, a great format, we then talked about utopias and dystopias and considered together how technology ecosystems from IoT, AR and X-reality will change our lives and learning. Thank you, dear organisers of LEARNTEC, for this great event," says Dr Sirkka Freigang.

The international trade fair and congress LEARNTEC will take place on site at Messe Karlsruhe from 22 to 24 June 2021. Tickets are available online at

LEARNTEC continues Impressively on Course toward the Future

This year’s LEARNTEC ended with record-breaking statistics that reconfirm its leading position as Europe’s foremost fair for digital education in Europe. With 411 exhibitors from 17 nations (2019: 341 exhibitors from 15 nations) – an increase of 24% – LEARNTEC 2020 presented itself as even more international, more innovative and larger than ever before. A record number of 15,600 visitors – 34% more than in 2019 – came to the Karlsruhe Trade Fair Centre to discover all about the latest trends in learning. The proportion of international trade visitors likewise increased by well over 33%.

“The past three days have clearly shown that digital learning is no longer just a future trend, but also an important growth market. LEARNTEC succeeds excellently in bringing supply and demand together, and the fair strongly attracts new visitors. LEARNTEC thus proves once again that it is Europe’s largest industry platform and trend workshop”, summarizes Britta Wirtz, Managing Director of Karlsruhe Trade Fair Centre. “The enormous increase in the numbers of exhibitors and visitors shows us that there is indeed a big demand for digital education. We have accordingly decided to open an additional third hall for the first time next year at LEARNTEC 2021.”

By the end of this year’s fair, more than 80% of the available stand space had already been booked for the upcoming LEARNTEC 2021, both by longstanding customers and by new companies that will be presenting themselves at LEARNTEC for the first time in 2021. Saber Romdhani, Digital Learning Consultant at Masterplan, says: “At LEARNTEC, we reach a keenly interested audience of specialists who are seeking and finding accurately targeted solutions. We were well taken care of, both prior to and during the event. We are taking many valuable lessons home with us from this year’s fair. And we have already booked our stand for 2021.” The excellent results of the annual event underline its top position as the most dynamically growing education fair: as recently as December 2019, the trade-fair publisher m+a conferred its “Project of the Year 2019” award on LEARNTEC as Germany’s most future-oriented trade fair.

Demand for digital school offerings is growing rapidly

The Digital Pact adopted by the German government is having a visible impact at LEARNTEC. The subject area on the digital school continued its strong growth trajectory this year, with approximately one third more exhibitors than last year presenting their products for the digital school of the future. “Digitalization in schools should not be reduced to technology alone, but must be viewed as a whole. We need to anchor the content in the curriculum, to integrate the new technical possibilities methodically and didactically, and to train teachers so they can make pedagogically meaningful use of digital media in their classrooms. LEARNTEC offers numerous examples of this”, says Dr. Susanne Eisenmann, Minister of Education and Cultural Affairs of Baden-Württemberg, who opened LEARNTEC 2020.

The exhibitors are likewise feeling the increased demand. Patrick Stecker, Sales Manager West at H + H Software, says: “We were able to hold even higher-quality talks in 2020. Even more than in previous years, we were able to meet our primary target group of school boards and local authorities at LEARNTEC. We owe this to various factors that come together here, including federal subsidies under the Digital Pact. LEARNTEC optimally brings together the interests of visitors and exhibitors. As far as I am concerned, LEARNTEC could continue for an additional ten days.”

Internationally top-class experts give lectures on trends in digital learning

The LEARNTEC Congress was also very well received. The selected keynotes were highlights at the very well-attended congress. Among the other speakers addressing the congress’ visitors were Irene Oksinoglu, Head of the Future Work initiative at OTTO; Christian Baudis, digital entrepreneur and futurist; and Reinhard Karger, company spokesman of the German Research Centre for Artificial Intelligence (DFKI).“We are delighted that the programme was so well received by the congress’ visitors and that the quality of the sections in particular was appreciated”, summed up Sünne Eichler, Jane Hart and Prof. Dr. Peter A. Henning from the LEARNTEC Congress Committee.

Discover digital learning worlds with AR/VR

LEARNTEC again devoted itself to virtual realities in 2020. Moreover, collaboration with the First German Virtual Reality (VR) Association underwent further intensification in 2019. Exhibitors in the AR/VR Area again presented their latest technologies, including the Microsoft HoloLens. Ralf Hoffmann, District Managing Director of the DRK Kreisverband Herford-Stadt e.V., expressed his enthusiasm about the event: “LEARNTEC is both a family get-together and a sharing of ideas among professionals. We are delighted with the terrific atmosphere and the interested audience. Here we can palpably feel that analogue and digital come together like two pieces of the same puzzle: they complement each other wonderfully well at this trade fair. Digital learning supports analogue and offers new opportunities to share experiences and gain added value. Anyone who wants to experience what the future will be tomorrow simply must come to Karlsruhe today.”

The next LEARNTEC will take place at Karlsruhe Trade Fair Centre from 2 to 4 February 2021.

Additional comments by exhibitors

Björn Carstensen, Co-Founder and Managing Director of Lemon Systems GmbH: “The mix is absolutely right. At LEARNTEC, we find the target group that we need: decision-makers from medium-sized businesses, large corporations and universities. And the digital approach, moving away from the focus on didactics, precisely corresponds to the developments in the industry and is well presented here.”

Onno Reiners, Head of the Compliance Business Unit at M.I.T e-Solutions GmbH: “It is clearly noticeable that this trade fair is in experiencing an upward trend. We welcomed a large number of visitors to our stand and the quality of the contacts again increased significantly this year.”

Dr. Maria Walther, Managing Director at Walther Learning Solutions: “This is our first time at LEARNTEC and we are very positively surprised. We had very good discussions and we hosted a good mix of visitors at our stand – from trade visitors to e-learning beginners, whom we have been accompanying from the very beginning. We can clearly see that there is a strong demand for digital education and that interest in it has grown markedly.”

Christian Hanster, Managing Director at endoo: “The theoretical part of the Digital Pact is now being implemented. All participants are beginning to really think about the topic in greater depth. This is our third time at LEARNTEC and we have seen that the digital-school section has grown with each successive year. The audience’s interest is likewise growing progressively stronger. We had inspiring discussions here. All in all, LEARNTEC has a very good profile.”

Jörg Schmalhofer, Key Account Manager B2B at the Westermann Group: “We were at LEARNTEC for the third time in 2020. And we also presented ourselves for the first time in Hall 1, where we had very high visitor frequency and many good discussions. We will surely return in 2021.”

Frank Draing, Publishing Manager at Dr.-Ing. Paul Christiani GmbH & Co. KG: “The number of visitors continues to increase and there was plenty of activity at our stand. We are satisfied with the number of discussions. And the process of setting up the stand worked wonderfully well.”

Sophie Labralette, Marketing Manager DACH at saba: “Compared to last year, LEARNTEC 2020 was definitely better attended. We were also able to hold significantly higher-quality discussions this year.”