An unprecedented 10,000 international visitors attended Europe’s number 1 in digital learning
Larger, more international, more innovative and more digital: that’s how LEARNTEC presented itself from 30 January to 1 February. 10,000 specialized visitors (compared to more than 7,500 in 2017) and thus more visitors than ever before came to the halls of Karlsruhe Trade Fair to share information with one another and with the 302 exhibitors (compared to 257 in 2017), who updated them about the latest trends and future developments in digital learning. The visitors came primarily from industry, guidance, consulting, commerce, sales, and educational institutions.
“LEARNTEC is Europe’s largest event for digital education, and it continues along its successful trajectory. For anyone who is interested in digital learning scenarios, LEARNTEC is an absolute ‘must’. Growing numbers of visitors and exhibitors, along with increasing internationality, confirm this leading position”, emphasizes Britta Wirtz, CEO of Karlsruher Messe- und Kongress GmbH. “As a digital hub, Karlsruhe was able to welcome 10,000 digital ‘heads’ during the past several days. And each of these bright minds will carry the strengths and themes of this IT location far beyond the borders of the federal state.” The specialized trade fair and convention reflects the burgeoning importance of digital learning. Nearly 60% of this year’s visitors came to LEARNTEC for the first time; 95% of the visitors were satisfied with their visit to the trade fair and gave it high grades.
Bitkom conferred an award at LEARNTEC
The most important prize conferred at LEARNTEC was the Innovation Award for Digital Education, also known as the “delina”. Bitkom conferred the delina at LEARNTEC for the sixth time. Circa 100 submissions vied for the commendation in the new categories “Education and Continuing Education”, “College & University” and “Society and Lifelong Learning”. This year’s winners were: the Carl Benz School in Koblenz for “The FutureLab: Digital Learning with Tomorrow’s Contents”; the RWTH Aachen for a mixed-reality voice training for teachers; and the JOBLINGE Association from Munich for the “Math as a Mission” app. “LEARNTEC offers us the ideal platform for awarding the delina. We are pleased to be able to provide the nominees with a dedicated exhibition area, which gives them an opportunity to present themselves at LEARNTEC”, explains Natalie Barkei, project manager at Bitkom e.V. As a leading trade association, Bitkom has supported LEARNTEC for many years as conceptual sponsor and has also presented itself at its own stand.
High-carat convention sparked avid interest
Concentrated and practical know-how for all target groups from newcomers to e-learning experts was shared at the convention in a total of 60 hours of programme, including six keynotes, 66 lectures and six interactive workshops. The increasing relevance of the convention was evident in the obviously larger number of participants, many of whom travelled longer distances to attend the event. More than half of the participants visited the convention on all three days of LEARNTEC; 90% plan to visit the convention again next year. “The strong interest shows that the mixture of best-practice examples, reports on the status of research, and basic knowledge is the right combination. Innovative learning concepts, coupled with concrete tips from practical experience, provide valuable impulses for the participants. Feedback from the participants repeatedly confirms this”, say Sünne Eichler and Prof. Dr. Peter A. Henning, members of the convention committee of LEARNTEC. An especially favourable reception greeted the keynotes by Charles Jennings, co-founder, 70:20:10 Institute (UK), and Dr. Henning Beck, biochemist, neuroscientist and German champion in the Science Slam.
LEARNTEC’s importance as a platform for sharing and information was also evident in the participation of Baden-Württemberg’s Ministry for Education, Youth and Sport. The ministry had its own stand and also participated in the contents of the programme of school@LEARNTEC. Michael Zieher, director of the department of media pedagogy, digital education at the Ministry for Education, Youth and Sport, is already planning a presence at next year’s event: “Here in the IT hub of Karlsruhe, LEARNTEC is the optimal platform for us to introduce our ‘ella@bw’ educational platform for Baden-Württemberg’s schools. We are overwhelmed by the interest and the positive response, and we want to show a strong presence here again next year.”
Trials of strength in the boxing ring: start-up pitches at LEARNTEC
In the start-up area, which was once again larger than it had been the previous year, 20 young and innovative companies presented themselves at a shared stand, which was sponsored by the Federal Ministry for Economic Affairs and Energy. For the first time, the start-ups competed with one another in start-up pitches on a dedicated action stage. Sdui was one of the start-ups that won the collegiate pitch: “This is a tremendous opportunity for us as a start-up to take our first steps on the market at Europe’s leading event in digital education, to find cooperating partners, and to meet our target group from the area of schools, colleges and universities. We are especially pleased that specialized visitors are willing to share their ideas with us. As a start-up, we can benefit strongly from this”, says Daniel Zacharias, founder and CEO of Sdui.
New exhibitors, e.g. CASIO Europe GmbH, were overwhelmed by the positive response: “This is our first time as exhibitor at LEARNTEC. We arrived with high expectations, but they were exceeded. We met exactly our target group here, and the quality of the discussions was very high. We are already looking forward to returning in 2019”, says Frank Assmann, sales manager at CASIO. Veteran exhibitors such as tts GmbH primarily emphasized the tremendous development that LEARNTEC has undergone. Ulrich Ude, managing director at tts, says: “This was absolutely our most successful LEARNTEC. The quality and the quantity of the visitors were higher than ever before. Digital transformation is thriving and enlivening many companies. As a longstanding exhibitor, we are delighted to accompany the enormous evolution of LEARNTEC. It is a red-letter date on our annual calendar, and we have already booked our stand for next year’s event.”
Isabelle Kühl, key account manager at Core Learning Production GmbH, is very satisfied with the progress of LEARNTEC: “I am pleased to see that e-learning is an increasingly essential component in education and continuing education not only at large corporations, but also at mid-sized companies. This development is also reflected in the growth of LEARNTEC. Each year, LEARNTEC is a ‘must’ on our calendar. We use this specialized trade fair to cultivate existing contacts and to initiate new ones.”
The next LEARNTEC will take place at Karlsruhe Trade Fair Centre from 29 to 31 January 2019.