26-Jan-2017

LEARNTEC is the most important platform for digital learning in Europe

The “number one” in digital education reinforces its leading position

The 25th LEARNTEC, which took place at the Karlsruhe Trade Fair Centre from 24 to 26 January, was larger than ever. With over 7,500 international professional visitors and convention participants from more than 25 countries, the organizer’s high expectations were fulfilled (2016: 7,250 visitors).

With over 7,500 international professional visitors and congress participants from more than 25 countries, the organizer’s high expectations were fulfilled (2016: 7,250 visitors).

“The growing importance of digital education is also evident in the stimulating atmosphere that prevailed at the fair and that was echoed in social media”, said Britta Wirtz, CEO of Karlsruher Messe- und Kongress GmbH. “Newcomers and longstanding experts alike gained valuable new information at the exhibitors’ stands, in forums and at the convention. One in three visitors spent two or more days at the fair. Sixty-three percent of the visitors were at LEARNTEC for the first time. Nearly half of the attendees came because the fair was recommended to them by colleagues or business associates.

A total of 257 exhibitors (2016: 233), approximately 20 percent of whom came to Karlsruhe from foreign countries, presented themselves at LEARNTEC 2017. A large percentage of the exhibitors have already registered for LEARNTEC 2018 and some of these early registrants have booked larger areas for their stands. Furthermore, new exhibitors were also acquired onsite. Thanks to this excellent progress, the organizers will open a second hall for the fair next year.

A high-quality convention with internationally renowned experts

The three-day convention was a great success. “Significant growth in the number of participants at the convention shows us that we chose themes which move the industry”, said Sünne Eichler and Prof. Dr. Peter A. Henning, both of whom are members of LEARNTEC’s convention committee. The visitors were particularly impressed by the keynote, which was presented by Elliott Masie, a future researcher from the USA. Other highlights were a live hacking session about the theme of “Max Schmitt – He Knows Not What He Does” by IT-security expert Marco di Filippo and a podium discussion about the future of digital education, which took place in the context of the opening.

Important e-learning prizes conferred

LEARNTEC commends outstanding achievements by e-learning providers and developers with the conferrals of the eLearningCHECK, the bsoco awards and the delina. For the fifth time, Bitkom awarded the delina, the innovation prize for digital education, for which more than 100 candidates had submitted their ideas. This year’s delina prizewinners are DHBW Ravensburg, imsimity GmbH and TriCAT GmbH. “Directly targeting the next generation in this industry, the delina highlights new trends in the field of digital education, promotes innovative concepts and helps to make those bright ideas more visible”, says Stefanie Brzoska, project manager Bitkom e.V. “LEARNTEC offers us the optimal context for the awards ceremony.” As a leading industry association, Bitkom has contributed its expertise to LEARNTEC for many years and also presents itself with a joint stand.

LEARNTEC promotes the next generation in the industry

Fifteen young companies presented themselves and their innovative concepts in the start-up area. straightlabs GmbH Co. KG, which numbered among these start-ups, was very satisfied with its participation: “LEARNTEC is the first trade fair that we visited as a new company and we’re very enthusiastic”, said Prof. Dr. Peter F. J. Niermann, managing director at straightlabs GmbH Co. KG, which provides virtual training worlds. “We shall surely return next year, but with a stand of our own”, he added. LEARNTEC also organized an unprecedented start-up pitch this year in collaboration with the Karlsruhe-based CyberForum Hightech.Business.Network. Fifteen companies, which presented themselves in the start-up area, participated in the pitch.

LEARNTEC convinced its exhibitors

Veteran exhibitors such as imc AG praised LEARNTEC’s evolution: “We have exhibited at this fair almost from its earliest beginning and we have long accompanied its outstanding development”, said Christian Wachter, chairman of the board of imc AG. “LEARNTEC has continually improved, especially in recent years. The fair’s concept with numerous special formats is appropriate and the visitors really appreciate it.” Frieder Tempel, chairman of the board of Know How! AG, says: “LEARNTEC is the most important specialized trade fair for us. We’ve participated in this fair for many years already. We conducted many discussions with longstanding clients and also with new leads this year.”

New exhibitors were likewise very satisfied with the fair. “We’re here for the first time and we were able to conduct many high-quality discussions. Already on the first day, numerous decision-makers from big corporations visited our stand”, said Joerg Michel, CEO of KIDS interactive GmbH, which provides interactive media for learning and playing.

“We very consciously decided in favour of LEARNTEC this year. Digitization in schools is really gaining momentum and LEARNTEC is the ideal platform for us to contact decision-makers such as school directors and institutions that finance schools”, said Philipp Anders, marketing service manager at PHYWE Systeme GmbH & Co. KG, which provides digital learning media.

The next LEARNTEC will take place from 30 January to 1 February 2018 at the Karlsruhe Trade Fair Centre, where it will occupy Hall 1 and Hall 2 for the first time.

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